“Quick, honest, and surprisingly hard to argue with. Shared it in our team Slack and half of them recognised themselves.”
Tom H.
39, product manager
Cohort 01 · Enrolment Open
Becoming a Wealthy Human.
A 12-week cohort for people whose life is working in parts, but not yet working as a whole.
12weeks
7founding places
£299founders price
Starts Monday 1 June 2026
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You may recognise this
You've done some of the sensible things.
Built the career or business. Earned the money. Held the relationships together. Tried to look after your health. Kept showing up when others would have folded.
You ticked the boxes that were supposed to make life feel secure, successful, and meaningful.
And yet, somewhere in the middle of all that progress, something still feels off.
Not broken. Not dramatic. Not “selling everything and f***ing off to Bali” off.
More like you've been treading water in a life that was supposed to be moving forward.
Maybe your health is not where it should be. Maybe your relationships are fine, but not as connected as they could be. Maybe your work is moving, but no longer feels aligned. Maybe your money is growing, but your freedom is not. Maybe your lifestyle looks decent from the outside, but still does not feel fully yours.
The engine is running.
You are capable.
There is fuel in the system.
But the direction is blurred, you're stuck in second gear, the road is uneven, and various parts of the vehicle are starting to strain.
The problem
You are not failing. That is what makes this harder.
Failure is obvious. It gives you something to fix.
But this is different.
Your life works well enough that nobody is worried about you. In fact, people probably come to you for advice.
But privately, you know things are just not working the way you want them to.
This is the problem BAWH solves.
Your ambition is costing your health.
Your work is taking more from your relationships than you want to admit.
Your money is not translating into the freedom you expected.
Your calendar is full, but the direction is still blurred.
Start here
Start with your Life Audit
One quick assessment, less than five minutes, and completely free. You will receive your Life Alignment Diagram, your primary patterns, strengths, and misalignment gaps.
How it works
01
Take the Life Audit
One quick test. Five minutes. Completely free.
02
Get your Life Audit Graph
Your pattern, strengths, and misalignment gaps.
03
Have a discovery call
A ten-minute personalised call off the back of your audit.
04
Join Cohort 01
Only 7 spaces. £299. Starts 1 June.
The 7 Patterns
Which pattern are you currently living from?
The Life Audit helps identify the patterns and misalignments currently running your life. Not as a label to trap you. As a gateway in.
Perhaps you recognise yourself in one of these.
These are not personality types. They are patterns.
Once you can see the pattern, you can stop being controlled by it.
And patterns can be re-engineered to work for you.
What people are saying
The biggest change in my life started when I took the test.
“I've done every personality test going. This is the first one that pointed at something I could actually do something about.”
Sarah M.
34, marketing manager
“Took me four minutes. My result was the Weekday Survivor and I sent it straight to my partner. She said: yes, that's you.”
James T.
41, accountant
“The bluntness of it is what I liked. It didn't try to make me feel better, it just named the pattern.”
Lauren K.
28, freelance designer
“Most tests like this either flatter you or terrify you. This one just describes what's actually happening.”
David O.
45, project director
“The gap between my work score and everything else was uncomfortable to see. That's probably the point.”
Chris B.
33, operations lead
“Didn't expect it to land the way it did. I read my result and just sat with it for a minute.”
Anna F.
30, NHS nurse
“Quick, honest, and surprisingly hard to argue with. Shared it in our team Slack and half of them recognised themselves.”
Tom H.
39, product manager
“I've done every personality test going. This is the first one that pointed at something I could actually do something about.”
Sarah M.
34, marketing manager
“Took me four minutes. My result was the Weekday Survivor and I sent it straight to my partner. She said: yes, that's you.”
James T.
41, accountant
“The bluntness of it is what I liked. It didn't try to make me feel better, it just named the pattern.”
Lauren K.
28, freelance designer
“Most tests like this either flatter you or terrify you. This one just describes what's actually happening.”
David O.
45, project director
“The gap between my work score and everything else was uncomfortable to see. That's probably the point.”
Chris B.
33, operations lead
“Didn't expect it to land the way it did. I read my result and just sat with it for a minute.”
Anna F.
30, NHS nurse
Why BAWH works
You do not need more tools. You need a better operating model.
Most personal growth assumes the answer is more: more discipline, more habits, more goals, more morning routines, more journaling prompts, affirming harder, and manifesting the magic carpet of destiny.
But more is not always the answer.
Sometimes the issue is not effort. It is alignment.
You may not need another productivity system, financial goal, or five-year plan. You may need an honest conversation with yourself about the life you have already engineered, and what kind of freedom you are actually trying to build.
The Framework
The seven areas of a Wealthy Human
Becoming a Wealthy Human is built around seven life-key areas. These are the load-bearing areas of your life.
Human Wealth
Not just financially wealthy. Human wealthy.
People try to fix these areas separately. BAWH shows you they're connected.
01
Your health affects your work.
02
Your relationships affect your wealth.
03
Your self-image affects your lifestyle.
04
Your community affects your ambition.
05
Your work affects your spirit.
“You cannot build a wealthy life by pretending the parts do not speak to each other.”
That is why this is life engineering, not generic self-help.
Clear·Healthy·Connected·Useful·Free·Balanced·Alive·Fulfilled
The shift
From capable but misaligned. To consciously engineered, personally directed, and ready to move with more power, balance, and momentum.
You arrive with a life that works in parts. You leave with a life architecture you understand.
By the end:
- Understand how you operate across the seven LKRAs.
- Know where life is strong, leaking, or misaligned.
- Have a clear picture of your life on paper.
- Have built your Personalised Growth Model.
- Have created your Goal Performance Architecture.
- Leave with a 90-Day Action Plan ready to run.
That is the shift.
What we will build together
Not what you will build. What we will build together.
We will create five core assets.
01
Your Life Audit Result
The front door. It identifies the pattern currently running your life and gives you a first read on where you may be strongest, weakest, or most misaligned.
02
Your Seven Life Area Reads
Seven focused assessments, one for each Life Key Result Area. No massive test dumped on you at the start. Delivered module by module.
03
Your Personalised Growth Model
Your version of the BAWH framework, built around how you operate, what matters to you, and what needs to change.
04
Your 90-Day Action Plan
The execution layer. A practical 90-day plan you can actually run.
05
BAWH · Master Document
Goal Performance Architecture
Alex Impey · Cohort 01 · 2026
Golden Rule
Trust in my community and collaborate openly with intention.
Brand
Conscious Engineering
Purpose · Why
Consciously engineer human potential.
Life KRAs · How
LKRA1The Self
72
LKRA2Health
61
LKRA3Wealth
78
LKRA4Business
83
LKRA5Relationships
67
LKRA6Lifestyle
59
LKRA7Contribution
54
Total GPA67.7
8 Love Expressions
Growth & Support23%
Intellectual19%
Emotional16%
Nurturing Comms12%
90-Day Action Plan · Next Moves
- ▢Re-engineer financial operating model
- ▢Re-design weekly energy system
- ▢Restructure morning routine
Becoming a Wealthy Human
The Master Asset
Your Goal Performance Architecture
The master asset. Your life, goals, ambitions, patterns, strengths, misalignments, and next design moves on paper. Not a worksheet. An operating document for the next stage of your life.
The Programme
Four phases. Twelve weeks.
Click a phase to see the weekly curriculum.
The Investment
Cohort 01 is only £299!
Cohort 01 · Founders rate
£299
Future cohorts move towards £3,000.
Only 7 spaces
Starts Monday 1 June 2026 · Applications close 29 May
What is included
Core Cohort
- 12 weekly 1-hour live Engine Room sessions online
- Two 30-minute one-to-one sessions with me
- Private cohort WhatsApp group
- Lifetime access to recordings
Personal Diagnostics
- The Life Audit before your discovery call
- Seven Life Area Reads
- Your Life Audit Result and Map
- Life Alignment Graph
- Strengths and misalignment gaps
Core Assets
- Personalised Growth Model
- Goal Performance Architecture
- 90-Day Action Plan
Founder Benefits
- Founders' pricing for future BAWH and Rebundled programmes
- Founder Edition signed copy of the BAWH book (Q4 2026)
The Refund Guarantee
Let's KISS — Keep It Simple, Stupid.
- Attend or catch up on all 12 weeks
- Complete all the Life Area Reads
- Show up to all your one-to-ones
- Engage consistently
If you do those things and still do not feel you have received value by the end of the cohort, you get a no-questions-asked refund.
Please note: This is not for people who buy the ticket and leave their life on airplane mode for three months.
Founder
Alex Impey
Chartered Fellow · IMechE
Why BAWH works
Tested on real life first
BAWH has been shaped through twenty-five years of studying, engineering, building businesses, raising capital, chasing ambition, breaking down, and rebuilding.
It came from my own failures first, and the uncomfortable truth they forced me to face: You can succeed in one area of life and still not feel wealthy as a human being.
I had the career, income, and parts of the lifestyle. But I didn't have the health, relationships, alignment, or clarity I thought success was supposed to create.
So I engineered the model on myself first. Hundreds of iterations. Across the same seven areas we work through in the cohort: the Self, Health, Wealth, Work, Relationships, Lifestyle, and Contribution.
Not perfectly. Perfection does not exist, and anyone selling it is probably lying. But honestly, repeatedly, and with enough evidence to know the framework works perfectly when applied correctly.
The cohort is twelve weeks of running that framework with you, on you. If one or two areas of life are quietly not working the way they should, take the assessment and let's have a proper look together.
Alex Impey · Engineer · Founder · Author · Real Estate · Personal Growth
FAQ
Answered before you ask.
Anything not here, ask me directly. I'd rather you have it in plain language than guess.
Not really. It is a live 12-Week Elite Cohort. There will be teaching, but this is not something you simply consume. You are building your own model as you go. You will work through the BAWH framework live, apply it to your own life, and leave with your Goal Performance Architecture and 90-Day Action Plan.
Final word
You do not need to blow up your life. You just need to understand it.
See the patterns · Name the misalignments · Re-engineer the structure · Choose the next moves consciously
The life you have built got you here. Version 2.0 just needs an upgraded operating model.
That is what Becoming a Wealthy Human is for.
Cohort 01 starts Monday 1 June.
Only 7 spaces.
£299.